The Distinguished Omega Set
This Kit Includes;16oz Organic Shampoo16oz Organic Body Wash16oz Organic Conditioner4oz Organic Oil Based Pomade1oz Organic Beard OilHow To UseSham...
Ships . Estimated delivery
The story
This Kit Includes;
How To Use
Shampoo; Pop the top, dispense a metric slickton onto your palm (amount will vary based on hair length & thickness), lather up, rinse off.
Body Wash; Pop the top, dispense a metric slickton onto your palm or bath scrub, lather up, rinse off.
Conditioner; Pop the top, dispense a metric slickton onto your palm (amount will vary based on hair length & thickness), lather up, comb hair through with fingers or comb, rinse off.
Oil Based Pomade; Depending on shine and hold desired, rub a small amount between palms until pomade melts and spread evenly in hair. Style with comb or fingers. If applied to dry hair, you will receive a stronger hold. If applied to wet hair, you will receive a medium hold
Beard Oil; Depending on the length of beard, use droplet to dispense oil onto palm and rub evenly in the beard. Best styled with a comb after beard oil is applied.
Shipping
Orders ship every Monday and Friday via USPS, with tracking. Free US shipping on orders $70+. We proudly ship to APO and FPO addresses.
Exchanges
Exchanges within 15 days of delivery. Items must be unworn, unwashed and free of pet hair, and we ship the new item at our cost. Limited edition, sale items and gift cards are final sale. Full exchange policy
Military and first responder discount
Active duty, veterans and first responders get exclusive pricing. Verify with GovX ID. How it works
The message
Built for the ones who refuse to settle.
This Kit Includes;
Across every Defy The Norm product.
From men and women who live the message.
Wrong size? We ship the new one at our cost.
Built by retired Marine Raider Cody Alford.
The founder / Cody Alford
15 years in Marine special operations. The hardest fight came home.
After an early medical retirement, Cody went from leading men in combat to fighting anxiety and depression with no map. He started sharing the climb out, raw and unfiltered.
Defy The Norm is what came out of it: a reminder you can wear, built for anyone doing the hard work of becoming who they're supposed to be.
Reviews
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4.94 / 5 across 1,067+ reviews of every Defy The Norm product.
Pairs well with
Shop all apparelWhen will my order ship?
Orders ship every Monday and Friday via USPS. You get a tracking link by email as soon as it leaves our warehouse.
How does sizing run?
Every product has a size guide with measurements. If it doesn't fit, exchange it within 15 days and we ship the new size at our cost.
Can I return or exchange?
We do exchanges, not refunds. Items must be unworn, unwashed and free of pet hair, within 15 days of delivery. Email customerservice@wedefythenorm.com with your order number to start.
Do you offer a military discount?
Yes. Active duty, veterans and first responders verify with GovX ID for exclusive pricing. Learn more


















